JOPLIN, Mo. – If you look through racks at just about any motorcycle shop, you’ll likely find more options for men; but, that’s changing, along with the stereotypes.
“Women ride too, you know, and I’m not full of tattoos, and I’m not a 40-year smoker. I’m a nice nurse and I love my motorcycle,” explained Kendra Coffee, a rider from Neosho, Missouri.
It’s riders like Coffee that prove there’s a market for women in the global biker industry, but it’s part of a bigger picture. The Women Riders World Relay (WRWR), made up of thousands of female riders, is on a mission to equalize the riding industry, one town at a time, across the world.
“Each country has a ripple off of the main relay, so all of the batons from those, they all end up in the same place,” said Tara Townsend with Hideout Harley Davidson in Joplin.
In Joplin, an Independence, Kansas rider passed off the baton to a small group, taking the message that women ride too, to Springfield, Missouri.
“We get a lot of rides that come through, but we don’t get a lot of women’s rides, so I was pretty excited to see that happen,” said Townsend.
Harley Davidson is seeing a rise in sales for women, but Townsend says it’s just the beginning as female riders take a stand. For Coffee, this movement is a long time coming.
“You can ride a motorcycle and be a woman and not just ride it because you wanna be a guy.”
Learn more about WRWR here.
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