SUNBURY, OH – Dealernews announces the winners of the category-specific IDEA Awards during the recent Top Dealer competition.
Dealers around the country are recognized for “best ideas” in Apparel and Accessories, Showroom Display, Event, Store Exterior, Parts and Service, Promotion, Sales Approach and Team Incentive. IDEA Awards required separate entry submissions. Dealernews will be announcing the individual winners throughout August.
BEST IDEA: STORE EXTERIOR
WINNER: Texas Harley-Davidson, Bedford, TX
Dealernews has awarded Texas Harley-Davidson in Bedford, TX, the Top Dealer IDEA Award for Store Exterior. Texas Harley-Davidson is part of the Adam Smith group of dealerships. Shane Talbert is general manager.
The 72,000 sq. ft. dealership serves the Dallas/Fort Worth metroplex and is within minutes of DFW International Airport, so it sees a number of travelers as well as locals. Due to the tourist traffic, it carries an extensive stock of apparel and collectibles, and manages a healthy rental business.
“Our dealership is the closest Harley-Davidson location to the Dallas/Fort Worth International Airport. We stock a variety of Texas-centric items, which encourages people from out of town to visit and shop with us,” the dealership said on its Top Dealer IDEA Award entry.
Its customers range from core Harley enthusiasts to a healthy percentage – as much as 50 percent – of what the industry terms as “outreach” customers, meaning women, African Americans, Latinos and young adults. Texas H-D said in 2016 it doubled the number of Rider Academy classes it had conducted in 2015, ultimately putting nearly 500 new riders through the program.
Texas Harley-Davidson’s motto is “You’ll never ride alone.” And because it’s the largest Harley dealership in the state of Texas, you’ll never need a GPS to find it. In fact, visitors looking out their 737 cabin window on approach to DFW may even notice the store’s logo reflected on the roof.
“I think our exterior speaks for itself,” the dealership stated on its IDEA entry form. We agree. The front of the dealership “screams” Texas – and because of that, it’s the winner of the Top Dealer IDEA Award this year for Best Exterior.
More Top Dealer IDEA Awards:
Accessories and Apparel – winner, Pioneer Motorsport, Sardinia, NY