Royal Enfield poses a challenge to Harley Davidson in the Indian motorcycle market with its handling and its world-class looks.
Side Shot Of A 2023 Royal Enfield 650
Royal Enfield’s Super Meteor 650 is the company’s first cruiser. This motorcycle is designed differently than anything the Royal Enfield motorcycle company has previously produced. The novelty of this bike comes down to its unique components and the care taken by Royal Enfield to produce a cruiser that is a unique experience to ride. This cruiser has the potential to disrupt the motorcycle industry by presenting a high-quality alternative to Harley-Davidson and its middleweight motorcycle lineup.
Royal Enfield’s Super Meteor 650
The Design of The Royal Enfield Super Meteor 650
The Super Meteor 650 has a refined body design. The sleek and metallic frame of this motorcycle has many elements of a classic cruiser that many enthusiasts look for in a motorcycle, along with some cutting-edge technology inside the engine to make it stand out from the competition. The Super Meteor 650 is designed for long-distance rides on open roads, meaning that comfort was one of the most important considerations when Royal Enfield put this motorcycle together.
Royal Enfield wanted to make a statement with the Super Meteor 650, and they did so by designing this motorcycle mostly from scratch. The Super Meteor 650 is largely composed of brand-new components. Meaning that many of the parts on this motorcycle have never appeared on any other Royal Enfield Motorcycle before. All of these innovations advance the Super Meteor’s handling, making it a simple bike to ride. Royal Enfield stressed the importance of the riding experience being smooth and enjoyable. They achieved this by putting a heavy focus on the suspension of this motorcycle, by engineering piston forks on either side of this bike that effectively absorb much of the shock generated by the road, giving a smooth and consistent ride.
Royal Enfield Super Meteor 650s facing right
Royal Enfield vs Harley-Davidson
The Royal Enfield 650 Meteor is entering direct competition with Harley-Davidson, as the American Motorcycle manufacturer also looks to expand in India. With Harley-Davidson being the biggest name in motorcycles, it may seem like Harley-Davidson has a lock on the Cruiser market. But with all the excitement surrounding the Super Meteor 650, Harley-Davidson may have a harder time capturing the massive motorcycle market in India. After all, it’s the same country that Royal Enfield calls home.
Harley-Davidson and Royal Enfield motorcycles are very similar in many ways, and they both have a long history in the industry. But, whereas Harley-Davidson is known as a lifestyle symbol for motorcycle enthusiasts, Royal Enfield prides itself on making high-quality motorcycles that are fun to ride, at an affordable price. But although Harley-Davidson is known as the more high-end option, Royal Enfield’s Super Meteor 650 is arguably one of the best-looking bikes in its class. In addition to being aesthetically pleasing, having a good riding experience, and being more affordable, the company also prides itself on making its motorcycles simple, with not much of a learning curve. Because of this, many in the motorcycle world wonder whether the brilliantly designed mid-weight bike can help Royal Enfield overtake the motorcycle giant that is Harley-Davidson, especially on Royal Enfield’s home turf of India.
Harley-Davidson is the undisputed king on American soil. But, overseas, there is more competition, and with the Super Meteor 650 moving into the picture in the cruiser market, Royal Enfield can give the brand a run for its money. When considering its quality combined with the Meteor 650’s price, it becomes an even more attractive option, with the Royal Enfield Meteor 650 selling for just around $6,900.
Most custom parts you see here are available as à la carte too
The Problem For Harley-Davidson From The Royal Enfield Super Meteor 650
One of the main things that Harley-Davidson is criticized for is its lack of innovation. Harley-Davidson delivers classic motorcycles. Meaning there aren’t a lot of changes from model to model, and for the most part, that’s what its fans love about the company. But much of its appeal is wrapped up in American biker culture. Overseas, and particularly in India, Royal Enfield can offer riders affordability along with all the care the company takes to make the best riding experience, with less of Harley-Davidson’s hype. The Royal Enfield Super Meteor 650 may convert a lot of motorcycle enthusiasts into fans. And with India being such a massive motorcycle market, this can be a massive challenge to Harley-Davidson.
The Harley Davidson Pan America 1250 Competition
One of the most popular middleweight motorcycles Harley-Davidson has ever released was the Pan America 1250. It is an adventure bike that calls into question whether the statement that Harley-Davidson isn’t good at innovating is true, with the Pan America 1250 being a far departure from what the motorcycle brand is typically known for. However, this motorcycle sells for $17,000 compared to the Super Meteor 650’s price of $6,900. Making the Super Meteor 650 a better option for many riders, with all other things considered.
Harley-Davidson is the go-to motorcycle brand in North America. But with the Royal Enfield Super Meteor 650 entering the market, Harley-Davidson’s middleweight lineup is up against steep competition in India. With its affordability, lack of learning curve, and how comfortable and intuitive it is to ride, Royal Enfield may earn a few loyal fans with the release of the Super Meteor 650.