The Black Hills Harley-Davidson store in Rapid City is revving up and getting ready for the 77th Annual Sturgis Motorcycle Rally.
The store set up a huge tent in its parking lot that’s currently housing hundreds of new and pre-owned Harley Davidsons.
One employee says around the time of the Rally, they go from 70 full-time employees to an additional 400 part-time employees for all of their locations throughout the Black Hills.
Black Hills Harley-Davidson General Manager and Co-Owner Terry Rymer says, “We’re excited. We really are. When this starts to happen and the metamorphosis begins – moving the showroom around, moving tents in and then setting up all the motorcycles underneath them – it just creates a lot of buzz, a lot of excitement. Our staff gets excited. We see a lot of old friends. We’ve got one vendor setting up today already and so it’s really a lot of fun. We enjoy it.”
Other vendors will arrive at the store’s location for the pre-rally on July 29th and July 30th.
The Sturgis Motorcycle Rally brings in hundreds of thousands and people from around the world.
This year’s Rally is from August 4th to August 13th.