Sunday, March 18, 2018, 00:01
Focused Knowledge Ltd (FKL), the creative and communications agency within Famalco Group, comprises a team of skilled people responsible for providing creative solutions in advertsing, digital, publications, marketing, PR and social media.
The team works efficiently and proactively to create engaging marcomms for local market entitites, business to business channels and world renowned international brands. To name a few, these include Domino’s, Century 21, Coldwell Banker, KTM, Harley-Davidson and Husqvarna Motorcycles.
As part of the group’s ‘Growth Plan 2024’, the team has developed recruiment campaigns for many of the household brands within the company and is also working on ideas for new brands yet to be launched.
One of FKL’s most succesful campaigns was the launch of Domino’s in Malta. The agency was responsible for producing all the work prior to the official opening. The campaign created huge anticipation before the launch with engaging content through social media platforms. It was a major contribution to the fact that Domino’s Malta broke the European sales order record in the first week of operation. Six months down the line, FKL continues to build on this success by creating branded content to keep customers updated with offers, competitions and deals.
The current animated television commercial for Domino’s and Century 21, currently being shown on national television, have been produced in-house by FKL. Furthermore, a short Famalco Group branded animated logo promoting the group’s ‘Building Businesses’ mantra has also been created by FKL as part of the group’s long-term commitment to the TVM Financial News after the evening bulletin.
For available job oppor-tunities, visit www.FamalcoCareers.com. FKL is a division of Famalco/Building Businesses.