A family-owned motorcycle dealership on Thursday acquired the former Rommel Harley-Davidson of Scranton, with plans to restore its historic name.
Hannum’s Harley-Davidson, based in Media, bought the dealership at 1534 Scranton/Carbondale Highway, Dickson City. Hannum’s owners say they’ll call it Electric City Harley-Davidson, the same name chosen by the original owners, the Noto family, when they opened it 12 years ago.
Renovations to the 32,000-square-foot motorcycle shop and service station are underway, with the dealership to open Thursday, Feb. 1. A grand opening event is scheduled for Saturday, Feb. 17.
Financial details of the acquisition were not disclosed.
Hannum’s owns four other dealerships, three in Southeast Pennsylvania and one in Rahway, New Jersey.
“The passion for Harley-Davidson out here is undeniable and we look forward to welcoming customers both old and new back to Electric City Harley-Davidson,” said third-generation owner Tom Hannum III in a written statement.
Hannum’s boasts it will have more than 500 new and used motorcycles in stock at all times, as well as robust sales, service, parts and merchandise departments.
Under the Notos’ ownership, Electric City hosted frequent bike night and fundraiser events, and it appears Hannum’s will preserve the tradition with plans already underway for summer bike nights and workshops.
“We’ve been selling motorcycles since the ’50s,” said Hannum’s spokesman Tony Sebia. “That’s what drove us to the area; we liked the history and the people and that they’ve been riding for so long, the generational aspect of it.”
Bob Noto founded his family’s first dealership in 1989 in Scranton. He and his sons, Robert and Thomas Noto, opened Electric City Harley-Davidson in 2005 in Dickson City. The family also owned the former Noto’s Harley-Davidson Shop on Route 315 in Plains Twp., which opened in 2002.
The Noto family sold Electric City Harley-Davidson and its Plains Twp. shop to Annapolis, Maryland-based Rommel Harley-Davidson in 2014.
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