Motorcycle Sales Figures | The downward trend unfortunately continues


2019 YTD Australia Motorcycle Sales Data

Data released today by the Federal Chamber of Automotive Industries (FCAI) revealed 62,898 motorcycles, ATVs and scooters were sold during the first nine months of 2019, compared with 68,460 for the same period in 2018. 

This represents an 8.1 per cent decline for the market, with all market categories except scooters affected by the downturn.

Looking back further, there were 73,141 machines sold during Q1/Q2/Q3 in 2017, and 79,352 in 2016. Thus, in comparison to four years ago, 16,454 fewer machines were sold this year.

If we go back to 2008, the trend looks even worse, as during the first three-quarters of 2008, 96,281 sales were recorded, 33,383 more than this year. 

Currently, Honda is the overall leader with a 23.1 per cent share of the national market, followed by Yamaha with 21 per cent and Kawasaki with 10.6 per cent.

Across the industry segments, Scooters defied the market trend, with a 14.5 per cent climb in sales during the first three quarters. Honda’s huge strides forward in the scooter segment means that Big Red now holds a 39.9 per cent share of the scooter market, followed by Vespa with 14.8 per cent and big improver Suzuki has now captured 14.4 per cent of the scooter market. 

Off-road category sales fell 2.4 per cent compared with the same period in 2018. Yamaha now leads this segment with a 28.1 per cent share, followed by Honda with 27.4 per cent, and KTM with 18.8 per cent.

The Road segment fell by over 13 per cent. Harley-Davidson was the market leader with more than 19 per cent of the road motorcycle sales, followed by Honda and Yamaha who both had just under a 17 per cent share of the market.

Overall volume across all sectors (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Total
YTD 2019 YTD 2018 % CHAN
Honda 14547 16051 -9.4%
Yamaha 13235 14393 -8.0%
Kawasaki 6679 6857 -2.6%
KTM 5638 5792 -2.7%
Suzuki 4780 5278 -9.4%
Harley Davidson 4617 5196 -11.1%
Polaris 3682 4143 -11.1%
BMW 1984 2061 -3.7%
BRP Australia 1879 1919 -2.1%
Husqvarna 1783 1741 2.4%
Triumph 1325 1679 -21.1%
Ducati 1005 1088 -7.6%
Indian Motorcycle 550 622 -11.6%
Vespa 520 618 -15.9%
Piaggio 499 664 -24.8%
Aprilia 147 260 -43.5%
Moto Guzzi 101 98 3.1%
TOTAL 62971 68460 -8.0%

2019 Road Motorcycle Sales (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Road
YTD 2019 YTD 2018 % CHAN
Harley Davidson 4617 5196 -11.1%
Honda 3957 5451 -27.4%
Yamaha 3905 4273 -8.6%
Kawasaki 2941 3317 -11.3%
BMW 1851 1992 -7.1%
Suzuki 1679 2020 -16.9%
KTM 1372 1232 11.4%
Triumph 1325 1679 -21.1%
Ducati 1005 1088 -7.6%
Indian Motorcycle 550 622 -11.6%
Husqvarna 226 200 13.0%
Moto Guzzi 101 98 3.1%
Aprilia 91 157 -42.0%
TOTAL 23620 27325 -13.6%

2019 Off-Road Motorcycle Sales (Brands)

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Off Road
YTD 2019 YTD 2018 % CHAN
Yamaha 6393 6961 -8.2%
Honda 6232 6000 3.9%
KTM 4266 4560 -6.4%
Kawasaki 2659 2532 5.0%
Suzuki 1611 1683 -4.3%
Husqvarna 1557 1541 1.0%
TOTAL 22718 23277 -2.4%

2019 Scooter Sales (Brands)

Honda’s huge strides forward in the scooter segment means that Big Red now holds a 39.9 per cent share of the scooter market, followed by Vespa with 14.8 per cent and big improver Suzuki has now captured 14.4 per cent of the scooter market. 

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer Scooter
YTD 2019 YTD 2018 % CHAN
Honda 1404 874 60.6%
Vespa 520 618 -15.9%
Suzuki 508 384 32.3%
Piaggio 499 664 -24.8%
Yamaha 401 362 10.8%
BMW 133 69 92.8%
Aprilia 56 103 -45.6%
TOTAL 3521 3074 14.5%

2019 ATV Sales (Brands)

The ATV/SSV category showed a decline of 11.3 per cent. Within this category, Polaris maintained market leadership with a 28.1 per cent share, followed by Honda with 22.5 per cent, and Yamaha with 19.3 per cent.

COMPARISON REPORT
January – September 2019 compared to January – September 2018
Manufacturer ATV
YTD 2019 YTD 2018 % CHAN
Polaris 3682 4143 -11.1%
Honda 2954 3726 -20.7%
Yamaha 2536 2797 -9.3%
BRP Australia 1879 1919 -2.1%
Kawasaki 1079 1008 7.0%
Suzuki 982 1191 -17.5%
TOTAL 13112 14784 -11.3%

Top Ten Selling Motorcycles in Australia YTD 2019 (Models)

Top 10 Overall – Excludes ATVs
January – September 2019 compared to January – September 2018
Manufacturer Model Total
YTD 2019 YTD 2018 % CHAN
Kawasaki KLX110 1189 795 49.6%
Honda CRF110F 1017 760 33.8%
Yamaha PW50 1011 997 1.4%
Honda CRF50F 1008 972 3.7%
Yamaha WR450F 909 816 11.4%
Honda NSC110 779 359 117.0%
Honda CB125E 756 851 -11.2%
Yamaha TTR50E 752 808 -6.9%
Kawasaki NINJA 400 749 749 0.0%
Yamaha MT07L 693 736 -5.8%

What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.

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About Craig Ballantyne 14434 Articles
I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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