After John Jordan decided to retire, West Bend
Harley-Davidson was acquired by the Milwaukee Motorcycle
Co., an affiliate of Windy City Motorcycle Co.
Managing partner Louie Lauters remains involved in the
dealership and the remainder of the staff is staying
with the company, according to Windy City Motorcycle Co.
name of the business is not expected to change
immediately and will remain at its location on West
Washington Street in West Bend. And customers will now
have access to inventory from the 15 other dealerships
in the organization, including parts and accessories.
company prides ourselves on freedom of choice, rider
convenience, and value,” Said Nicki Snyder, marketing
director of Windy City Motorcycle Co. Being acquired has
given the West Bend store access to the largest
inventory in the midwest, she said.
West Bend location is the third Harley-Davidson Dealer
in Wisconsin to be acquired by the growing company. The
remainder of the dealerships are located in Illinois.
have enjoyed being part of the Milwaukee riding
community and continue to seek to expand and serve the
riding community in the Milwaukee and southern Wisconsin
markets,” CEO and Dealer Principal Ozzie Giglio said in
a news release. “This community is uniquely special to
us, rich with riding enthusiasm with the history of the
Harley-Davidson Motor Co. and we are excited to continue
to grow in our presence here.”
general manager of Milwaukee Harly-Davidson, Goran
Zadrima, and the team at that location will provide
support to the West Bend dealership.
are excited to add West Bend Harley-Davidson to our
already thriving Milwaukee Motorcycle Co. family,”
Zadrima said. “This dealership has an amazing location
with great riding close by and a long history in the
Though a change in name and location is not expected
Snyder said, “We are always assessing the overall look
of our facilities and how we can improve their
cost of the acquisition was not released by Windy City