Karen is the great-granddaughter of the company’s co-founder, William Davidson, and has been riding motorcycles since she was nine. She officially joined the company in 1989, bringing to her role her business experience and a keen eye for fashion design.
Karen is passionate about the brand and tells us what makes this long-time company a favourite the world over. Plus she encourages more women to take the road, and ride.
Watch this interview with Karen Davidson. www.abn.org.au/site/article/How-a-cult-brand-is-build-on-…
Tagged: , Karen Davidson , Harley-Davidson , apparel , fashion , branding