House of Harley to open south side Milwaukee location

House of Harley-Davidson, a Harley dealership with stores in suburban Milwaukee and Racine, said Monday it plans to add a new location on Milwaukee’s south side.

Jeff Binkert, president of House of Harley-Davidson, said the site at 2842 S. 5th Court would be a “satellite” retail location to its main dealership in Greenfield.

The site is the former Stella & Chewy’s pet food headquarters, with 48,000 square feet that will be used for motorcycle sales and service, retail and bike storage, the company said.

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“This is exciting for us as a company and for the city of Milwaukee because we are bringing the sport of motorcycling together with a destination location to serve all cycle enthusiasts in downtown, Walker’s Point, Bay View, the East Side and more,” Binkert said in a statement. “We’ll welcome bikes of all makes and models to a location that brings the entire riding community together for the camaraderie that comes with the sport.”

House of Harley-Davidson noted the new site is less than 3 miles from both the Harley-Davidson Museum and the Summerfest grounds at Henry Maier Festival Park.

The new south side location is scheduled to be ready for the 2018 riding season when Harley-Davidson Motor Co. will invite the world to Milwaukee for its 115th anniversary celebration, House of Harley said.

“We’re excited that House of Harley-Davidson will add another great location here in Milwaukee, the birthplace of our great brand,” said Mike Kennedy, vice president and managing director, U.S. at Harley-Davidson. “This aligns with our strategy to focus on urban markets in the U.S., which are strategically important to us as we look to grow riders over the next decade.”

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The location is expected to host bike nights and other motorcycle-related events featuring live bands, food and beverages.

“Downtown Milwaukee is seeing tremendous residential and business growth, and we are proud to be a part of that development,” Binkert said.
 

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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