Hot Harley Nights impacts both community and economy

Hot Harley Nights impacts both community and economy


SIOUX FALLS, S.D. (KSFY) – Thousands of people got out to enjoy Hot Harley Nights. Significant events like this boost the economy in Sioux Falls and even create a community atmosphere.

This year has become another record year for this event, as registration hits more than 1,000 people in their annual Make-a-Wish parade. Many of those motorcyclists traveling from different states.

“We have friends that live out here, my son used to live out here,” Rhonda Gustafson, a rider from Blue Earth, MN, said. “So, it was an excuse to come out here to see him every year. So, we’ve been out here for about 15 years.”

“The last 22 years we have raised 2.9 million dollars, “Char Roth, J&L Harley Davidson chief financial officer, said. “That is all cash donations that doesn’t include the generous and kind donations we have had over the years.”

Kathy and her husband, Richard Anderson have been supporting Hot Harley Nights for more than ten years. They say supporting the children is worth it.

“It’s for the kids,” Kathy Anderson, a rider from Garretson, said. “And I actually have a cousin that actually got to benefit from it. So, it’s just for the kids.”

Not only does this event have a significant impact on the children, but also the city, as well.

“Hot Harley Nights does have a very large economic impact on Sioux Falls,” Roth said. “There are people coming from over 15 states. We have people staying in hotels; we have people camping, they are eating out, they are buying gas, they are out shopping the hospitality that Sioux Falls has offered.”

In the past 23 years, this event has raised roughly three million dollars.

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About Craig Ballantyne 13244 Articles
I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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