Harley-Davidson's race to rally new riders

Harley-Davidson's race to rally new riders


Harley-Davidson’s race to rally new riders

Harley-Davidson, America’s iconic motorcycle brand, started in 1903. It quickly became part of American pop culture, but the company has struggled in recent years. Some argue that it’s due to the brand not appealing to young people. Harley-Davidson is looking to change its brand identity with the youth by focusing on its new products and messaging.

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About Craig Ballantyne 15160 Articles
I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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