- Don-Alvin Adegeest
Thursday, 07 June 2018
Two American heritage brands have partnered on a new campaign to celebrate
their respective anniversaries. Harley-Davidson x American Crew, who both
star in the Style for the Road campaign, shot in Marfa, Texas.
American Crew is close to celebrating its 25th anniversary and
Harley-Davidson Motorcycles will turn 115 this year.
These two iconic brands, globally known for paying homage to their heritage
and values, are working together to craft unique experiences and events for
Images will appear in advertising and brand collateral in salons around the
world and be featured across social media channels.
“Both American Crew and Harley-Davidson, two leading brands in their
categories, will have mutual benefits through the digital collaborations
and exchanges in consumer and professional events,” stated David Carvalho,
Global President of Portfolio Brands at Revlon. “Over the coming months,
our new campaign, Style for the Road, will bring together the strength and
values of both brands, supporting our key American Crew initiative.
Co-branding is a strategic marketing and advertising partnership between
two brands where the success and awareness of one brand brings success to
In fashion, where there are so many collaborations, from luxury brands
mixing with streetwear to the high-low collaborations of the high street,
co-branding can be an effective way to build business, boost awareness, and
break into new markets. But for a partnership to truly work, it has to be a
win-win notes Hubspot. Both audiences need to find value.
Credit:Harley Davidson x American Crew Style for the Road campaign