MILWAUKEE, WI – Harley-Davidson’s new “All for Freedom, Freedom for All” campaign is coming to life via 30- and 90-second videos that celebrate the company’s “enduring legacy and the pursuit of freedom that unites all.”
Harley-Davidson wants its network of riders, influencers, Dealers and employees to post images and stories on their social media platforms using the hashtag #FindYourFreedom.
“With a focus on the universal pursuit of independence, authenticity and the feeling of the open road, the new work is an open invitation to riders and non-riders across the globe to embrace their individuality,” the Motor Co. said.
The videos, which contain user-generated and filmed content, share moments captured on the open road by riders past and present and from all walks of life. The main video (with a compelling soundtrack) on the Harley-Davidson Facebook page had been viewed more 114,000 times in the first 24 hours.
“‘All for Freedom. Freedom for All’ is part of our 10-year global strategy to build the next generation of Harley-Davidson riders,” said Sean Cummings, Harley-Davidson senior vice president of global demand. “As the leader in our industry, we are on a mission to grow the sport of motorcycling globally. To reach that ambitious goal, we need to increase our brand’s relevance and inspire new riders to experience the same freedom that all H-D riders feel in the saddle. This new work does that by celebrating the passion, freedom and emotional pull of the open road.”