Harley-Davidson and Sin City; What Better Match?
As part of its pledge of "50 new models in five years" and 100 new models by 2027, I am very much looking forward to what Harley-Davidson reveals this year.
This year’s AIMExpo goes west to Las Vegas, Nevada, at the Mandalay Bay Convention Center October 11-14 and coincides with Harley’s 115th Anniversary celebration year. “AIMExpo plays a valuable and much-needed role within the greater powersports marketplace of bringing the industry together as we look toward the future,” said Harley-Davidson Vice President of Marketing, Heather Malenshek. “Last year, in a keynote to show attendees, our CEO Matt Levatich provided invaluable insight into the great need to build new riders as an industry. As America’s leading manufacturer of motorcycles and one of the most customer-led companies in the world, we look forward to interacting with new and current riders in Las Vegas.”
The newly announced lineup will be prominently displayed and available for demo rides as well as its JUMPSTART Rider Experience for the initiation of new riders. As part of its pledge of
50 new models in five years and 100 new models by 2027, I am very much looking forward to what Harley-Davidson reveals this year.
Motorcycle Manufacturers Are Scrambling For New Riders
See our article on the shift in the market.
50 New Harley-Davidson Models In Five Years?
See our article on Harley’s promise of 50 new models in five years.