Harley-Davidson opens merchandise store in city

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Global motorcycle today opened an exclusive merchandise store in the city, in a bid to push the iconic brand in through apparel.

Harley-Davidson’s long-term strategy is to build the next generation of riders, in part, through apparel, a said.

Riding a 2018 Fat Bob bike, the store was inaugurated by Karen Davidson, the great-granddaughter of

Davidson expressed hope that rising fuel prices in will not be a deterrent for Harley bike sales.

The merchandise unit is aimed at youngsters aged between 18 and 35 years.

Motor Company </a>has partnered G-III Apparel Group Ltd for designing and distributing the brand’s apparel line throughout the

Davidson said while women bikers in the US are in double digits, the number is very small in India, but expected the community ‘Ladies of Harley’ would play an important role in promoting women riders.

In India, there are about 200 women Harley riders, officials said.

is also contemplating foraying into the used motorcycle segment in the country.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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About Craig Ballantyne 25444 Articles
I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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