Harley-Davidson, Inc. (NYSE:HOG) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a research note issued on Friday, July 7th.
According to Zacks, “Harley-Davidson is aiming to launch 100 new motorcycles by 2027, with a focus to amplify its product portfolio. It is also acquiring new dealerships in countries, such as China, India, Norway, Slovenia, Spain and Thailand. These approaches are expected to enhance its international presence and strengthen its customer base. Moreover, the company’s improved financial position, frequent share repurchases and dividend hikes will boost shareholders value. However, weak product demand in the U.S. market, stiff competitions and macro-economic challenges in some regions are expected to hurt the company’s sales. Also, weaknesses in the Financial Services segment pose concerns for Harley-Davidson. Its shares have also underperformed the Zacks categorized Auto Manufacturers-Domestic industry over the last three months.”
A number of other brokerages also recently commented on HOG. Royal Bank Of Canada increased their price target on Harley-Davidson from $ 58.00 to $ 60.00 and gave the company a “sector perform” rating in a report on Wednesday, April 5th. Deutsche Bank AG restated a “hold” rating and set a $ 50.00 price objective (down previously from $ 52.00) on shares of Harley-Davidson in a research note on Thursday, April 20th. Stifel Nicolaus restated a “hold” rating and issued a $ 63.00 target price (up from $ 58.00) on shares of Harley-Davidson in a research report on Friday, April 14th. Robert W. Baird restated a “neutral” rating and issued a $ 62.00 target price on shares of Harley-Davidson in a research report on Wednesday, June 7th. Finally, BidaskClub raised Harley-Davidson from a “strong sell” rating to a “sell” rating in a research note on Tuesday, June 13th. Two research analysts have rated the stock with a sell rating, nineteen have assigned a hold rating and six have assigned a buy rating to the stock. The company has a consensus rating of “Hold” and a consensus price target of $ 54.83.
Shares of Harley-Davidson (HOG) opened at 50.26 on Friday. The stock has a market cap of $ 8.77 billion, a P/E ratio of 14.72 and a beta of 0.86. The stock’s 50 day moving average is $ 52.63 and its 200-day moving average is $ 56.29. Harley-Davidson has a one year low of $ 46.00 and a one year high of $ 63.40.
Harley-Davidson (NYSE:HOG) last released its earnings results on Tuesday, July 18th. The company reported $ 1.48 EPS for the quarter, beating the Thomson Reuters’ consensus estimate of $ 1.38 by $ 0.10. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. The firm had revenue of $ 1.58 billion during the quarter, compared to analyst estimates of $ 1.60 billion. During the same period in the prior year, the firm posted $ 1.55 earnings per share. The business’s quarterly revenue was down 5.6% compared to the same quarter last year. On average, equities analysts forecast that Harley-Davidson will post $ 3.39 EPS for the current year.
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Hedge funds have recently made changes to their positions in the stock. Independent Advisor Alliance increased its stake in shares of Harley-Davidson by 491.5% in the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock worth $ 200,000 after buying an additional 2,772 shares during the last quarter. Wayne Hummer Investments L.L.C. acquired a new position in shares of Harley-Davidson during the first quarter valued at $ 200,000. Stokes & Hubbell Capital Management LLC acquired a new position in shares of Harley-Davidson during the first quarter valued at $ 201,000. Putnam Investments LLC acquired a new position in shares of Harley-Davidson during the fourth quarter valued at $ 204,000. Finally, Appleton Group LLC acquired a new position in shares of Harley-Davidson during the first quarter valued at $ 210,000. 85.17% of the stock is currently owned by hedge funds and other institutional investors.
Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.
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