Harley-Davidson, Inc. (NYSE:HOG) Stock Rating Upgraded by Zacks Investment Research

Harley-Davidson, Inc. (NYSE:HOG) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a research report issued to clients and investors on Friday, July 7th.

According to Zacks, “Harley-Davidson is aiming to launch 100 new motorcycles by 2027, with a focus to amplify its product portfolio. It is also acquiring new dealerships in countries, such as China, India, Norway, Slovenia, Spain and Thailand. These approaches are expected to enhance its international presence and strengthen its customer base. Moreover, the company’s improved financial position, frequent share repurchases and dividend hikes will boost shareholders value. However, weak product demand in the U.S. market, stiff competitions and macro-economic challenges in some regions are expected to hurt the company’s sales. Also, weaknesses in the Financial Services segment pose concerns for Harley-Davidson. Its shares have also underperformed the Zacks categorized Auto Manufacturers-Domestic industry over the last three months.”

A number of other equities analysts also recently commented on the stock. Jefferies Group LLC reaffirmed a “hold” rating and set a $ 49.00 price objective on shares of Harley-Davidson in a report on Thursday, April 6th. Goldman Sachs Group, Inc. (The) reissued a “neutral” rating and set a $ 54.00 price target on shares of Harley-Davidson in a report on Tuesday, April 18th. Sanford C. Bernstein dropped their target price on shares of Harley-Davidson from $ 68.00 to $ 62.00 and set an “outperform” rating for the company in a research note on Friday, April 21st. UBS AG reaffirmed a “neutral” rating and issued a $ 57.00 target price on shares of Harley-Davidson in a research note on Monday, April 17th. Finally, Royal Bank Of Canada lowered their price target on shares of Harley-Davidson from $ 60.00 to $ 57.00 and set a “sector perform” rating for the company in a research report on Wednesday, April 19th. Two analysts have rated the stock with a sell rating, nineteen have assigned a hold rating and six have issued a buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and a consensus target price of $ 54.83.

Harley-Davidson (HOG) traded down 1.00% during mid-day trading on Friday, reaching $ 48.28. The company’s stock had a trading volume of 1,807,006 shares. The firm has a market cap of $ 8.50 billion, a PE ratio of 13.77 and a beta of 0.86. Harley-Davidson has a one year low of $ 46.00 and a one year high of $ 63.40. The stock’s 50 day moving average is $ 53.21 and its 200 day moving average is $ 56.65.

Harley-Davidson (NYSE:HOG) last posted its earnings results on Tuesday, July 18th. The company reported $ 1.48 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $ 1.38 by $ 0.10. Harley-Davidson had a net margin of 12.30% and a return on equity of 30.51%. The business had revenue of $ 1.58 billion for the quarter, compared to analyst estimates of $ 1.60 billion. During the same period last year, the business posted $ 1.55 EPS. Harley-Davidson’s revenue was down 5.6% compared to the same quarter last year. On average, analysts anticipate that Harley-Davidson will post $ 3.46 EPS for the current year.

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Large investors have recently made changes to their positions in the company. Vanguard Group Inc. increased its stake in shares of Harley-Davidson by 3.2% in the first quarter. Vanguard Group Inc. now owns 17,416,731 shares of the company’s stock worth $ 1,053,712,000 after buying an additional 534,966 shares during the last quarter. BlackRock Inc. boosted its position in Harley-Davidson by 2,897.2% in the first quarter. BlackRock Inc. now owns 10,569,899 shares of the company’s stock worth $ 639,479,000 after buying an additional 10,217,239 shares during the period. Dodge & Cox bought a new position in Harley-Davidson during the fourth quarter worth approximately $ 517,798,000. LSV Asset Management boosted its position in Harley-Davidson by 2.1% in the first quarter. LSV Asset Management now owns 4,004,414 shares of the company’s stock worth $ 242,267,000 after buying an additional 80,843 shares during the period. Finally, Morgan Stanley boosted its position in Harley-Davidson by 10.1% in the first quarter. Morgan Stanley now owns 3,533,329 shares of the company’s stock worth $ 213,767,000 after buying an additional 322,982 shares during the period. Hedge funds and other institutional investors own 84.94% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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