Harley-Davidson in talks with Hero MotoCorp for distribution deal post India exit: Report

harley davidson us bloomberg 1200
harley davidson us bloomberg 1200

By: Reuters | New Delhi |

Updated: September 25, 2020 4:29:45 pm


Signage is displayed outside a Harley-Davidson dealership in Oakland, California, U.S., on Thursday, July 16, 2020. (Photographer: David Paul Morris/Bloomberg)

Harley-Davidson Inc is in advanced talks with India’s Hero MotoCorp for a distribution deal which will allow the US firm’s iconic motorcycles to be sold in India, after it stops local manufacturing there, three sources told Reuters.

The Milwaukee-based company said on Thursday it will stop sales and shut its manufacturing plant in India, effectively abandoning the world’s biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold.

Harley however is in talks with Hero MotoCorp to enter into a distribution arrangement that will allow the Indian company to import and sell Harley bikes as its sole distributor, two sources with familiar with the talks said.

“Hero will be the master distributor for Harley bikes in India … This will be a partnership, a strategic alliance,” said one of the sources, all of whom declined to be named as the discussions were private.

Discussions are also ongoing to let Hero become a contract manufacturer for at least one Harley motorcycle with 300-600 cc engine capacity, which it will launch later, the first source added.

The financial details of the deal were not immediately clear.

Asked about talks with Hero, a Harley spokeswoman said the company can’t comment on “rumours or speculation”. On Thursday, it said it was “changing its business model in India & evaluating options to continue to serve customers.

“Hero MotoCorp, which is the India’s largest two-wheeler manufacturer by sales, said it doesn’t comment on market speculation. It produced 6.4 million two-wheeler scooters and motorcycle, a third of India’s total output.

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About Craig Ballantyne 20784 Articles
I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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