Harley-Davidson (HOG) Receiving Somewhat Favorable Press Coverage, Report Shows

Media stories about Harley-Davidson (NYSE:HOG) have been trending somewhat positive on Sunday, according to Alpha One. The research group, a division of Accern, ranks the sentiment of press coverage by monitoring more than twenty million blog and news sources. Alpha One ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Harley-Davidson earned a coverage optimism score of 0.08 on Alpha One’s scale. Alpha One also assigned news stories about the company an impact score of 59 out of 100, meaning that recent press coverage is somewhat likely to have an effect on the stock’s share price in the immediate future.

Here are some of the media headlines that may have effected AlphaOne Sentiment Analysis’s rankings:

Several equities research analysts recently weighed in on the stock. Royal Bank of Canada set a $ 58.00 target price on shares of Harley-Davidson and gave the company a “hold” rating in a research note on Wednesday, February 1st. Citigroup Inc reduced their target price on shares of Harley-Davidson from $ 73.00 to $ 68.00 and set a “buy” rating for the company in a research note on Monday, March 6th. Barclays PLC reiterated an “equal weight” rating and issued a $ 52.00 target price (down previously from $ 53.00) on shares of Harley-Davidson in a research note on Friday, April 21st. Tigress Financial reiterated a “buy” rating on shares of Harley-Davidson in a research note on Thursday, April 20th. Finally, Argus reissued a “hold” rating on shares of Harley-Davidson in a research report on Friday, February 3rd. One equities research analyst has rated the stock with a sell rating, seventeen have issued a hold rating and six have assigned a buy rating to the stock. Harley-Davidson presently has a consensus rating of “Hold” and an average target price of $ 56.12.

Shares of Harley-Davidson (NYSE:HOG) traded down 0.27% during trading on Friday, hitting $ 52.62. 2,321,412 shares of the stock were exchanged. The stock has a market cap of $ 9.26 billion, a P/E ratio of 15.00 and a beta of 0.88. Harley-Davidson has a 52 week low of $ 41.63 and a 52 week high of $ 63.40. The firm’s 50 day moving average price is $ 57.32 and its 200-day moving average price is $ 58.46.

Harley-Davidson (NYSE:HOG) last released its earnings results on Tuesday, April 18th. The company reported $ 1.05 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $ 1.02 by $ 0.03. The company had revenue of $ 1.33 billion during the quarter, compared to analyst estimates of $ 1.35 billion. Harley-Davidson had a net margin of 13.13% and a return on equity of 35.38%. The firm’s quarterly revenue was down 15.7% compared to the same quarter last year. During the same period in the prior year, the firm posted $ 1.36 EPS. On average, analysts predict that Harley-Davidson will post $ 3.76 EPS for the current year.

The company also recently announced a quarterly dividend, which will be paid on Friday, June 9th. Investors of record on Thursday, May 25th will be issued a $ 0.365 dividend. This represents a $ 1.46 annualized dividend and a yield of 2.77%. The ex-dividend date of this dividend is Tuesday, May 23rd. Harley-Davidson’s dividend payout ratio is 38.22%.

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Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

12 Month Chart for NYSE:HOG

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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