Harley-Davidson (HOG) Receiving Favorable Media Coverage, Study Finds

Press coverage about Harley-Davidson (NYSE:HOG) has been trending positive on Saturday, Alpha One reports. The research group, a unit of Accern, ranks the sentiment of media coverage by analyzing more than 20 million blog and news sources in real-time. Alpha One ranks coverage of public companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Harley-Davidson earned a media sentiment score of 0.47 on Alpha One’s scale. Alpha One also assigned news articles about the company an impact score of 0 out of 100, indicating that recent media coverage is extremely unlikely to have an effect on the stock’s share price in the near future.

Here are some of the media stories that may have effected AlphaOne Sentiment’s rankings:

A number of research analysts have recently weighed in on HOG shares. Citigroup Inc reduced their target price on shares of Harley-Davidson from $ 73.00 to $ 68.00 and set a “buy” rating for the company in a research report on Monday, March 6th. Argus reissued a “hold” rating on shares of Harley-Davidson in a research report on Friday, February 3rd. Royal Bank of Canada increased their target price on shares of Harley-Davidson from $ 58.00 to $ 60.00 and gave the company a “sector perform” rating in a research report on Wednesday, April 5th. Deutsche Bank AG reissued a “hold” rating and set a $ 50.00 target price (down from $ 52.00) on shares of Harley-Davidson in a research report on Thursday, April 20th. Finally, Stifel Nicolaus reissued a “hold” rating and set a $ 63.00 target price (up from $ 58.00) on shares of Harley-Davidson in a research report on Friday, April 14th. One investment analyst has rated the stock with a sell rating, eighteen have given a hold rating and six have assigned a buy rating to the company. Harley-Davidson currently has a consensus rating of “Hold” and a consensus target price of $ 56.12.

Harley-Davidson (NYSE:HOG) traded down 2.10% during mid-day trading on Friday, hitting $ 56.81. 2,655,243 shares of the stock traded hands. The company has a market cap of $ 10.00 billion, a P/E ratio of 16.20 and a beta of 0.88. Harley-Davidson has a 12 month low of $ 41.63 and a 12 month high of $ 63.40. The company’s 50 day moving average is $ 59.86 and its 200 day moving average is $ 58.34.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, April 18th. The company reported $ 1.05 EPS for the quarter, topping analysts’ consensus estimates of $ 1.02 by $ 0.03. The business had revenue of $ 1.33 billion for the quarter, compared to analysts’ expectations of $ 1.35 billion. Harley-Davidson had a net margin of 13.13% and a return on equity of 35.38%. The business’s revenue was down 15.7% on a year-over-year basis. During the same quarter last year, the company earned $ 1.36 EPS. On average, analysts expect that Harley-Davidson will post $ 3.76 earnings per share for the current fiscal year.

In related news, VP Joanne M. Bischmann sold 911 shares of Harley-Davidson stock in a transaction on Tuesday, February 7th. The shares were sold at an average price of $ 57.00, for a total value of $ 51,927.00. Following the sale, the vice president now owns 2,195 shares of the company’s stock, valued at approximately $ 125,115. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Donald A. James sold 100,000 shares of Harley-Davidson stock in a transaction on Friday, February 10th. The shares were sold at an average price of $ 56.88, for a total transaction of $ 5,688,000.00. Following the completion of the sale, the director now directly owns 5,523 shares in the company, valued at approximately $ 314,148.24. The disclosure for this sale can be found here. Insiders have sold a total of 103,960 shares of company stock worth $ 5,912,378 in the last ninety days. Corporate insiders own 0.99% of the company’s stock.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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