Harley-Davidson (HOG) Earns Coverage Optimism Score of 0.32

News coverage about Harley-Davidson (NYSE:HOG) has been trending positive recently, according to Alpha One Sentiment Analysis. The research firm, a unit of Accern, ranks the sentiment of press coverage by reviewing more than 20 million blog and news sources. Alpha One ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Harley-Davidson earned a news sentiment score of 0.32 on Alpha One’s scale. Alpha One also assigned news coverage about the company an impact score of 31 out of 100, indicating that recent press coverage is unlikely to have an effect on the company’s share price in the immediate future.

Here are some of the media stories that may have effected AlphaOne Sentiment Analysis’s rankings:

Harley-Davidson (NYSE:HOG) traded down 2.21% during trading on Thursday, reaching $ 59.70. The company’s stock had a trading volume of 4,346,259 shares. The stock has a market cap of $ 10.42 billion, a price-to-earnings ratio of 15.59 and a beta of 0.88. Harley-Davidson has a 52-week low of $ 41.63 and a 52-week high of $ 63.40. The firm has a 50 day moving average price of $ 59.86 and a 200-day moving average price of $ 57.87.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings results on Tuesday, January 31st. The company reported $ 0.27 earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of $ 0.31 by $ 0.04. Harley-Davidson had a net margin of 13.13% and a return on equity of 35.38%. The business earned $ 1.11 billion during the quarter, compared to the consensus estimate of $ 972.47 million. During the same quarter in the previous year, the business posted $ 0.22 EPS. The company’s revenue for the quarter was down 7.4% on a year-over-year basis. On average, analysts expect that Harley-Davidson will post $ 3.85 earnings per share for the current year.

A number of analysts have weighed in on HOG shares. Tigress Financial reiterated a “buy” rating on shares of Harley-Davidson in a research report on Friday, March 17th. Citigroup Inc decreased their target price on Harley-Davidson from $ 73.00 to $ 68.00 and set a “buy” rating on the stock in a report on Monday, March 6th. Wedbush restated a “hold” rating and set a $ 53.00 target price (up previously from $ 48.00) on shares of Harley-Davidson in a report on Friday, January 13th. Royal Bank of Canada set a $ 58.00 target price on Harley-Davidson and gave the stock a “hold” rating in a report on Wednesday, February 1st. Finally, Argus restated a “hold” rating on shares of Harley-Davidson in a report on Friday, February 3rd. Two investment analysts have rated the stock with a sell rating, seventeen have assigned a hold rating and six have assigned a buy rating to the company’s stock. The company has a consensus rating of “Hold” and an average price target of $ 55.65.

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In related news, VP Joanne M. Bischmann sold 911 shares of the business’s stock in a transaction on Tuesday, February 7th. The stock was sold at an average price of $ 57.00, for a total transaction of $ 51,927.00. Following the sale, the vice president now owns 2,195 shares in the company, valued at approximately $ 125,115. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, SVP Michelle Kumbier sold 3,049 shares of the business’s stock in a transaction on Monday, February 6th. The stock was sold at an average price of $ 56.56, for a total value of $ 172,451.44. The disclosure for this sale can be found here. Insiders have sold a total of 103,960 shares of company stock worth $ 5,912,378 in the last 90 days. 0.99% of the stock is currently owned by corporate insiders.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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