Emerald Coast Harley-Davidson makes huge donation of 67 children’s bicycles for Bikes or Bust 2017.
FORT WALTON BEACH — Emerald Coast Harley-Davidson dropped off a massive bicycle donation Saturday afternoon to Bikes or Bust 2017.
The motorcycle dealership sent an 18-wheeler filled with 67 children’s bicycles from its dealership on Beal Parkway to the Bikes or Bust location at Uptown Station, where local radio station Highway 98 Country is hosting its annual event to collect bikes, toys and donations for Toys for Tots.
Gus Gusoff, general manager of Emerald Coast Harley-Davidson, said the large donation was in response to a challenge he issued to Highway 98 Country radio personality Scott Mallory.
“We issued a challenge to Mallory that if he completed our riding academy we would donate 65 bikes, so here we are with 67 bikes,” Gusoff said. “We’re happy to do it and we’re happy to support the cause. … Being a father, I understand it, and it’s just a real easy decision for us.”
The goal of Bikes or Bust is to collect at least 1,000 bikes for children in need this holiday season. As of Saturday afternoon, about 300 bikes had been dropped off. Highway 98 Country DJ Bo Reynolds is camping out on a scissor lift 40 feet in the air for 98 hours to encourage people to come out and donate.
Kitchen and Bath Center and Interlinc Mortgage also have dropped off substantial bicycle donations.
Lisa Buchman, promotions director for Community Broadcasters, Highway 98 Country’s parent company, said every bike, toy and cash donation matters.
“Every single donation we receive is one less child who will have to go without Christmas this year,” Buchman said. “Every single person who has come out here to donate a bike, a toy or give money is helping make that a reality.”
Volunteers will be at the Uptown Station parking lot accepting donations until noon Monday.