Harley-Davidson will be roaring along for at least five more years at the Big Gig.
Milwaukee World Festival, Inc., organizers of Summerfest, and Harley-Davidson Motor Company signed a new five-year contract extension for sponsorship of the Harley-Davidson Roadhouse at Maier Festival Park.
The announcement was made Thursday during a meeting of the Milwaukee World Festival board of directors. Financial details were not disclosed.
“We greatly appreciate Harley-Davidson Motor Company for their continued commitment to Summerfest, the ethnic and cultural festivals, and our community,” said Don Smiley, president and CEO of Milwaukee World Festival, Inc.
Harley-Davidson has been a Summerfest sponsor since 1997.
“Harley-Davidson is proud to support events in our hometown and we couldn’t be more excited to extend our commitment to Summerfest as we kick off the festival season and Summerfest’s 50th celebration in a few weeks,” said Joanne Bischmann, Harley-Davidson’s vice president and chief communication officer.