Harley-Davidson expands network in India&
Remember how we have discussed a slowdown in the Indian automotive industry over the past few months? Turns out that hasn’t worried some automakers, including Harley-Davidson. The American motorcycle manufacturer recently announced the expansion of its network in India with the inauguration of the first Harel-Davidson dealership in Jammu. Overall, this is the company’s 32nd dealership in the country. The new HD showroom, located at #NH1A Bypass, Opposite Channi Himmat, Jammu, is spread over 2,000 sq. ft. and also gets an additional 1,800 sq. ft. of dedicated space for a workshop.
Sajeev Rajasekharan, Managing Director, Harley-Davidson India, said, “Every Harley-Davidson dealership is the main touch point for our consumers to experience the vision of pure freedom that we promise. Our new dealership too is a tangible demonstration of this spirit where the love for riding and for the open road comes alive. We are excited about our partnership with Ridges Harley-Davidson that expands our reach to ensure consumers in the far north have quick and hassle-free access to the brand’s services.”
The brand said that besides top-notch customer service, the newest Harley-Davidson dealership in India will also offer all the 17 models in the company’s portfolio. In addition to that, the showroom will also retail Harley-Davidson merchandise as well as parts and accessories to allow buyers to personalize their motorcycles in accordance to their tastes and preferences. By the way, the new Harley dealership also means the addition of a formal H.O.G. chapter for existing and new riders.
Harley-Davidson noted that the decision to set up a dealership in Jammu was driven by the fact that the focus in India is now on building markets in cities other than Tier 1 cities and that modern day buyers are highly discerning when it comes to the brands they opt for. The company continued that the decision to expand its operations and network in Tier II cities in India is a critical part of its strategy here.