Harley-Davidson backs forecast, investors see signs of recovery

Harley-Davidson backs forecast, investors see signs of recovery


(Reuters) – Inc stood by its full-year motorcycle forecast and beat quarterly profit estimates on Tuesday, offering a glimmer of hope to a business struggling with an aging customer base.

The company’s shares rose 6 percent in premarket trading on Tuesday. The stock has fallen nearly 20 percent this year.

Harley, which commands about half of the U.S. big-bike market, has seen its U.S. market share erode in recent years as fewer younger buyers take to the brand and its rivals discount heavily.

“A lot of investors were expecting a guidance (2018 shipments) to be lowered, that didn’t happen,” said.

To revive demand, Harley is spending aggressively on product development and marketing, including promoting its learn-to-ride academies at showrooms and developing

Revenue from motorcycles and related products rose for the second straight quarter following five quarters of declines. It rose 2.7 percent to $1.36 billion, beating analysts’ average estimate of $1.23 billion.

fell 9.7 percent to 63,944 motorcycles in the first quarter. For the second quarter, it expects to ship about 67,500 to 72,500 motorcycles, down from 81,807 units a year earlier.

However, for the full year it reiterated of between 231,000 and 236,000.

– by dealers to customers – fell 7.2 percent, weighed down by a 12 percent decline in U.S sales.

International sales rose 0.2 percent – after five straight quarters of declines – helped by the company’s efforts to boost sales of overseas.

The company has also been restructuring its business to cut costs and adjust to the slack in demand. Harley said in January it will consolidate work at its motorcycle assembly plant in Kansas City, Missouri, into the one in York,

The Milwaukee, Wisconsin-based company said its net income fell to $174.8 million, or $1.03 per share, in quarter ended April 1, from $186.4 million, or $1.05 per share, a year earlier.

Analysts on an average had expected profit of 90 cents per share, according to Thomson I/B/E/S.

(Reporting by Arunima Banerjee in Bengaluru; Editing by and Shounak Dasgupta)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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About Craig Ballantyne 14383 Articles
I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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