Harley-Davidson and Hero MotoCorp Announce Distribution Agreement for India

1603799092 harley davidson hero motocorp
1603799092 harley davidson hero motocorp

Logo of Harley-Davidson (left) and Hero MotoCorp (right). Image used for representation.

Logo of Harley-Davidson (left) and Hero MotoCorp (right). Image used for representation.

As per the distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles in India.

  • News18.com
  • Last Updated: October 27, 2020, 17:15 IST

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American cruiser motorcycle maker Harley-Davidson and India’s Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes, has announced a partnership for the Indian market.

As per the distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell Parts and Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.


As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.

These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India.

As per a statement issued, this arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp.


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About Craig Ballantyne 21364 Articles
I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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