WEST READING, Pa. – For now, Penn Ave in West Reading has its usual flow of car and foot traffic for a Friday night. In a matter of hours, bigger crowds will be there.
“It’s one of our three major festivals on Penn Avenue in West Reading and this is the pinnacle event,” said Emily Branch, events coordinator.
West Reading’s Fall Fest means Penn Avenue will be filled from the 400 block to the 700 block with 200 vendors, live music on multiple stages, and thousands of people.
It’s been expanded, thanks in part to new businesses like the West Reading Motorcycle Club playing host to the after party.
“It’s really attracted a lot of other vendors to want to participate in the 400 block, including Harley Davidson, who’s doing a takeover right up the street at the old gas station,” Branch said.
Broken Chair Brewery went through almost two dozen kegs last year, and it’s ready for the festival.
“Lot of work for us, a lot of brewing a lot of staff and pretty much just getting ready for the chaos,” said Melissa Heckler, with Broken Chair Brewery.
The mayor is taking the opportunity to try to help solve a borough budget issue.
“Lopping off cop cars for the budget has always been an option, and they’ve always done it, so we haven’t been able to buy a cop car in a couple of years,” said West Reading Mayor Andrew Kearney.
He’s organizing a “Smash the Car” fundraiser in an effort to raise money for a new police car, allowing people to donate money and take a swing at an old car.
As for the cars currently in use, where can you park?
“The doctor’s office building at Seventh and Spruce is available there’s also a little bit at the 8th Avenue next to McDonalds,” said Kearney.
The event runs from 11 a.m. to 8 p.m. Saturday.