PRESIDENT Donald Trump slammed Harley Davidson for moving production away from the US to dodge EU tariffs.
Trump said he "fought hard" for the company he vowed to make great again, when he took office last year.
The EU imposed tariffs could cost the company up to £75.3million ($100million) per year.
Harley said the steep costs could threaten its international sales it had planned to boost earlier this year.
Accusing Harley of waving the "White Flag", Trump said: "I fought hard for them and ultimately they will not pay tariffs selling into the EU, which has hurt us badly on trade, down $151billion.
"Taxes just a Harley excuse – be patient!"
The EU tariffs on motorcycle imports were introduced in a "tit-for-tat" response to US tariffs on steel and aluminium imports from the European bloc.
Yesterday, Harley said it would not pass on any retail or wholesale price increases in the EU, instead focus on shifting US production.
The company estimated the tariffs to result in costs of $30 million to $45 million for the rest of 2018.
Harley has been aiming to boost overseas sales of its motorcycles to 50 percent of annual volume from about 43 percent.
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Last year, Harley sold almost 40,000 new motorcycles in Europe which accounted for more than 16 percent of the company's sales – second to the US.
White House trade and manufacturing adviser Peter Navarro said the administration wants Harley to make more motorcycles in the United States.
Navarro told CNBC: "Remember, they came to us, for example, pointing out that India had a 100 percent tariff on Harley Davidsons. That's certainly not fair.
We want Harleys made here, more made here, and that's going to happen under the president's trade policies."
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