According to the details of its growth plan through 2022 — More Roads to Harley-Davidson — among other initiatives, the company is developing a “more accessible, small-displacement” 250 cc to 500 cc motorcycle for Asia’s emerging markets through a planned strategic alliance with a manufacturer in Asia.
“This new product and broader distribution is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets,” the company said in a statement.
The growth plan envisages new products launches, along with broadening access to its offerings and to improve dealers’ financial strength.
“The bold actions we are announcing today leverage Harley-Davidson’s vast capabilities and competitive firepower – our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network,” Harley-Davidson President and Chief Executive Officer Matt Levatich was quoted as saying in the statement.
“We expect this plan will result in an engaged, expanded Harley-Davidson community with a more diverse rider base, along with industry-leading margins and cash flow.”
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