Dealer news, Oct 12: Fort Worth Harley expands, J&L HD sponsors USS-SD bike build

Expansion rendering. Image: Fort Worth Harley-Davidson website

FORT WORTH, TX – Fort Worth Harley-Davidson on Saturday will break ground on a store expansion that will increase the dealership’s size to 73,000 square feet, and will include customer experience zones, entertainment areas and a riding academy classroom.

The dealership told Fort Worth Business that it will remain open during construction, which should be completed by next fall.

“This expansion has been in the works for a long time,” said Mark Smith, Dealer principal. “With all the growth that Fort Worth is experiencing, we believe the timing could not be better.”

Fort Worth Harley-Davidson was founded in 1915.

The dealership selected architect firm Martsolf Architecture and builder Muckleroy & Falls for the expansion project.

Read more about Saturday’s ceremony HERE


SIOUX FALLS, SD – A U.S. flag last Saturday started a journey across South Dakota, from Sturgis to Sioux Falls, to commemorate the christening of the new USS South Dakota (SSN 790) fast-attack submarine.

A group of riders carried the flag across the state, delivering it to J&L Harley-Davidson in Sioux Falls. The dealership unveiled a USS South Dakota (SSN 790) Commemorative 2018 Harley-Davidson Street Glide, donated by The Motor Co. J&L Harley-Davidson is the sponsoring dealership for the Street Glide and donated parts and labor to the project. Check out the video of the unveiling ceremony on J&L H-D’s Facebook page  and on KSFY’s website.

The bike, with the flag in one of its saddlebags, is being transported to Connecticut for the christening ceremony of the USS South Dakota (SSN 790) this weekend.

J&L Harley-Davidson was named a Dealernews Top 100 Dealer from 1995 to 2003 and from 2005 to 2014, and was a Top 10 Dealer in 2012 and 2014.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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