NEW DELHI: Call it thrill or professional riding, a motorcycle in the 500-800 cc (mid-sized/middleweight) is the first upgrade for any bike enthusiast venturing into the premium segment. Yet, riding a big bike home was never this easy, at least not affordable – until the Royal Enfield 650 Twins arrived.
The segment has logged a staggering growth of 665% in the last six months. The RE 650 Twins were launched in October 2018 and had no looking back. In March-September 2019 (H1-19/20) period, overall 13,982 units of motorcycles in 500-800 cc segments were sold against 1,826 units in the same period last year, reveals SIAM data.
“In India, Royal Enfield has served to fill the void at the upper end of the mid-sized segment which is largely underserved as there are hardly any motorcycles at this price point and displacement,” said a Royal Enfield official.
Of all the mid-sized motorcycle sold in the mentioned period, RE offered accounted for 12,445 units followed by a distant second, Harley-Davidson offerings with 1,013 units.
What makes Royal Enfield Interceptor 650 a good buy
Undercutting all the rivals, the Royal Enfield Interceptor 650 or Continental GT are priced competitively at Rs 2.51 lakh and Rs 3.01 lakh (ex-showroom, Delhi) respectively. In fact, every nine out of 10 motorcycles in 500-800cc sold in H1 2019-20 were Royal Enfield twin cylinders.
“The 650 Twins have also been very successful in bringing in new riders who have been waiting for a more premium offering from Royal Enfield,” the official added. The 650 Twins are only manufactured Royal Enfield facilities in Chennai and exported globally.
The brand has been ramping up production of the 650 Twins and plans to manufacture around 5,000 units per month. Royal Enfield has a global footprint across 50 countries including North America, Western Europe, Latin America and Asean nations.
The automobile industry slowdown is seeing green shoots, says the official. “The initial response from markets has been very encouraging, and the brand strongly- believes that these modern classics will be an attractive and evocative option for motorcycle lovers everywhere. While half of the 650 Twins customers have been the existing Royal Enfield customers, the rest of our customers have come into the brand fold for the first time, signifying a huge shift in the category and also showcases the opportunity in the market,” the official said.
Upbeat about the performance of 650 Twins, he added, “The consumers in India riding the commuter segment motorcycles want to upgrade to bigger and better motorcycles and that market is bound to grow.”