The Harley-Davidson Inc (HOG) Raised to Neutral at Longbow Research

Longbow Research upgraded shares of Harley-Davidson Inc (NYSE:HOG) from an underperform rating to a neutral rating in a research report released on Wednesday morning.

HOG has been the subject of a number of other research reports. Citigroup Inc lowered their price objective on shares of Harley-Davidson from $ 73.00 to $ 68.00 and set a buy rating for the company in a research report on Monday, March 6th. Zacks Investment Research cut shares of Harley-Davidson from a buy rating to a hold rating in a research report on Tuesday, December 6th. Morgan Stanley restated an overweight rating and issued a $ 59.00 price objective (down previously from $ 61.00) on shares of Harley-Davidson in a research report on Wednesday, February 1st. Northcoast Research restated a neutral rating on shares of Harley-Davidson in a research report on Friday, November 18th. Finally, Wedbush restated a hold rating and issued a $ 53.00 price objective (up previously from $ 48.00) on shares of Harley-Davidson in a research report on Friday, January 13th. Two research analysts have rated the stock with a sell rating, sixteen have given a hold rating and six have given a buy rating to the company’s stock. The company currently has a consensus rating of Hold and an average price target of $ 55.41.

Harley-Davidson (NYSE:HOG) traded up 0.05% during mid-day trading on Wednesday, reaching $ 62.28. The company had a trading volume of 73,353 shares. The stock has a market cap of $ 10.87 billion, a PE ratio of 16.26 and a beta of 0.88. Harley-Davidson has a 12 month low of $ 41.63 and a 12 month high of $ 63.40. The firm’s 50-day moving average price is $ 58.06 and its 200-day moving average price is $ 56.71.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Tuesday, January 31st. The company reported $ 0.27 EPS for the quarter, missing the Zacks’ consensus estimate of $ 0.31 by $ 0.04. Harley-Davidson had a net margin of 13.13% and a return on equity of 35.38%. The firm earned $ 1.11 billion during the quarter, compared to the consensus estimate of $ 972.47 million. During the same quarter in the prior year, the company earned $ 0.22 EPS. Harley-Davidson’s quarterly revenue was down 7.4% on a year-over-year basis. Equities research analysts forecast that Harley-Davidson will post $ 3.85 EPS for the current fiscal year.

The firm also recently disclosed a quarterly dividend, which was paid on Friday, March 3rd. Stockholders of record on Wednesday, February 15th were paid a dividend of $ 0.365 per share. This represents a $ 1.46 dividend on an annualized basis and a dividend yield of 2.35%. This is an increase from Harley-Davidson’s previous quarterly dividend of $ 0.35. The ex-dividend date of this dividend was Monday, February 13th. Harley-Davidson’s dividend payout ratio is currently 38.22%.

In other news, VP Joanne M. Bischmann sold 911 shares of the company’s stock in a transaction dated Tuesday, February 7th. The shares were sold at an average price of $ 57.00, for a total value of $ 51,927.00. Following the sale, the vice president now directly owns 2,195 shares of the company’s stock, valued at approximately $ 125,115. The sale was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, Director Donald A. James sold 100,000 shares of the company’s stock in a transaction dated Friday, February 10th. The shares were sold at an average price of $ 56.88, for a total transaction of $ 5,688,000.00. Following the completion of the sale, the director now directly owns 5,523 shares in the company, valued at $ 314,148.24. The disclosure for this sale can be found here. Over the last 90 days, insiders have sold 103,960 shares of company stock valued at $ 5,912,378. Company insiders own 0.99% of the company’s stock.

Several large investors have recently modified their holdings of HOG. Norges Bank purchased a new stake in shares of Harley-Davidson during the fourth quarter worth about $ 115,866,000. Schroder Investment Management Group boosted its stake in shares of Harley-Davidson by 489.7% in the third quarter. Schroder Investment Management Group now owns 1,338,814 shares of the company’s stock worth $ 70,408,000 after buying an additional 1,111,788 shares during the last quarter. Robeco Institutional Asset Management B.V. boosted its stake in shares of Harley-Davidson by 7,447.5% in the third quarter. Robeco Institutional Asset Management B.V. now owns 466,887 shares of the company’s stock worth $ 24,553,000 after buying an additional 460,701 shares during the last quarter. FMR LLC boosted its stake in shares of Harley-Davidson by 233.2% in the fourth quarter. FMR LLC now owns 575,566 shares of the company’s stock worth $ 33,578,000 after buying an additional 402,811 shares during the last quarter. Finally, Renaissance Technologies LLC boosted its stake in shares of Harley-Davidson by 2,508.8% in the fourth quarter. Renaissance Technologies LLC now owns 383,500 shares of the company’s stock worth $ 22,373,000 after buying an additional 368,800 shares during the last quarter. 89.54% of the stock is currently owned by institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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