Stock Traders Buy High Volume of Harley-Davidson Put Options (HOG)

Harley-Davidson Inc (NYSE:HOG) was the target of some unusual options trading activity on Monday. Traders purchased 4,888 put options on the stock. This represents an increase of 482% compared to the average daily volume of 840 put options.

Shares of Harley-Davidson (NYSE:HOG) opened at 56.41 on Thursday. The firm has a 50-day moving average of $ 60.15 and a 200-day moving average of $ 58.07. The stock has a market cap of $ 9.85 billion, a P/E ratio of 14.73 and a beta of 0.88. Harley-Davidson has a 52-week low of $ 41.63 and a 52-week high of $ 63.40.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Tuesday, April 18th. The company reported $ 1.05 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $ 1.02 by $ 0.03. Harley-Davidson had a net margin of 13.13% and a return on equity of 35.38%. The firm had revenue of $ 1.33 billion for the quarter, compared to analyst estimates of $ 1.35 billion. During the same period in the prior year, the firm posted $ 1.36 earnings per share. The company’s quarterly revenue was down 15.7% compared to the same quarter last year. On average, equities analysts expect that Harley-Davidson will post $ 3.85 EPS for the current fiscal year.

Several research analysts have recently issued reports on the stock. Tigress Financial reiterated a “buy” rating on shares of Harley-Davidson in a report on Friday, March 17th. Raymond James Financial, Inc. upgraded shares of Harley-Davidson from an “underperform” rating to a “market perform” rating in a report on Wednesday, April 12th. DA Davidson upgraded shares of Harley-Davidson from an “underperform” rating to a “market perform” rating in a report on Wednesday, April 12th. Royal Bank of Canada increased their price objective on shares of Harley-Davidson from $ 58.00 to $ 60.00 and gave the company a “sector perform” rating in a report on Wednesday, April 5th. Finally, Jefferies Group LLC restated a “hold” rating and set a $ 49.00 target price on shares of Harley-Davidson in a report on Thursday, April 6th. Two equities research analysts have rated the stock with a sell rating, seventeen have issued a hold rating and six have assigned a buy rating to the company. Harley-Davidson has an average rating of “Hold” and a consensus target price of $ 56.12.

In other news, Director Donald A. James sold 100,000 shares of the stock in a transaction that occurred on Friday, February 10th. The shares were sold at an average price of $ 56.88, for a total value of $ 5,688,000.00. Following the completion of the transaction, the director now directly owns 5,523 shares in the company, valued at $ 314,148.24. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, VP Joanne M. Bischmann sold 911 shares of the stock in a transaction that occurred on Tuesday, February 7th. The shares were sold at an average price of $ 57.00, for a total transaction of $ 51,927.00. Following the completion of the transaction, the vice president now owns 2,195 shares of the company’s stock, valued at $ 125,115. The disclosure for this sale can be found here. Insiders sold 103,960 shares of company stock valued at $ 5,912,378 over the last quarter. Insiders own 0.99% of the company’s stock.

Hedge funds have recently bought and sold shares of the company. Dodge & Cox purchased a new stake in Harley-Davidson during the fourth quarter valued at about $ 517,798,000. Norges Bank purchased a new stake in Harley-Davidson during the fourth quarter valued at about $ 115,866,000. FMR LLC raised its stake in Harley-Davidson by 233.2% in the fourth quarter. FMR LLC now owns 575,566 shares of the company’s stock valued at $ 33,578,000 after buying an additional 402,811 shares during the period. Renaissance Technologies LLC raised its stake in Harley-Davidson by 2,508.8% in the fourth quarter. Renaissance Technologies LLC now owns 383,500 shares of the company’s stock valued at $ 22,373,000 after buying an additional 368,800 shares during the period. Finally, TIAA CREF Investment Management LLC raised its stake in Harley-Davidson by 53.8% in the third quarter. TIAA CREF Investment Management LLC now owns 897,409 shares of the company’s stock valued at $ 47,195,000 after buying an additional 313,981 shares during the period. 89.54% of the stock is currently owned by hedge funds and other institutional investors.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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