South Africa – Lady Bikers SA and Harley-Davidson are encouraging female riders from all motorcycle brands to participate in the activity on the 6th of May.
For the second consecutive year Harley-Davidson is supporting and sponsoring the event in South Africa, as part of a long-term partnership with Lady Bikers SA.
‘Open to all ladies’
All authorised Harley-Davidson dealerships have offered to support the event and are opening their doors for the ladies to get together to organise the rides starting at the dealerships nationwide. The event is open and free for all female motorcycle riders.
Harley-Davidson will be sponsoring the official event pin – created by Lady Bikers SA – and will hand these out to the first 50 registrations at each dealership. No registration is required for participation in the ride itself, although to obtain a pin, ladies should register for free here.
Consumer experience manager at Harley-Davidson Africa, Sue Nagel, said: “It is encouraging for us to see a consistent rise in the number of women riding their own motorcycles in South Africa.
“Growing the sport among women is a key focus area for us – with women now making up 20% of our Harley Owners Group community.
“Along with other developmental events like this, we also lead the Passport to Freedom project which offers free rider courses for everybody (men and women) in a drive to grow ridership in South Africa.”
‘Growing sport among woman’
Nagel organised the first Ladies of Harley rally in 2015. The Harley-Davidson brand supports and sponsors several other female motorcycle events and activities such as the annual Lady Biker SA Rally in the Western Cape each year.