Harley-Davidson Target of Unusually Large Options Trading (HOG)

Harley-Davidson Inc (NYSE:HOG) was the recipient of some unusual options trading on Monday. Stock traders purchased 4,888 put options on the stock. This is an increase of approximately 482% compared to the typical daily volume of 840 put options.

HOG has been the topic of several recent research reports. Goldman Sachs Group Inc reissued a “neutral” rating and issued a $ 57.00 price target on shares of Harley-Davidson in a research note on Monday, December 19th. Zacks Investment Research downgraded Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Wednesday, December 21st. Wedbush reissued a “hold” rating and issued a $ 53.00 price target (up previously from $ 48.00) on shares of Harley-Davidson in a research note on Friday, January 13th. Royal Bank of Canada dropped their price target on Harley-Davidson from $ 66.00 to $ 58.00 and set a “sector perform” rating on the stock in a research note on Wednesday, February 1st. Finally, Barclays PLC restated an “underweight” rating and issued a $ 53.00 price objective (up previously from $ 45.00) on shares of Harley-Davidson in a report on Wednesday, February 1st. Two analysts have rated the stock with a sell rating, seventeen have issued a hold rating and six have given a buy rating to the company. Harley-Davidson currently has a consensus rating of “Hold” and an average price target of $ 56.47.

In other Harley-Davidson news, SVP Michelle Kumbier sold 3,049 shares of Harley-Davidson stock in a transaction dated Monday, February 6th. The stock was sold at an average price of $ 56.56, for a total value of $ 172,451.44. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, Director Donald A. James sold 100,000 shares of Harley-Davidson stock in a transaction dated Friday, February 10th. The shares were sold at an average price of $ 56.88, for a total value of $ 5,688,000.00. Following the completion of the sale, the director now directly owns 5,523 shares in the company, valued at approximately $ 314,148.24. The disclosure for this sale can be found here. Insiders sold a total of 103,960 shares of company stock worth $ 5,912,378 in the last three months. Company insiders own 0.99% of the company’s stock.

A number of large investors have recently modified their holdings of HOG. Dodge & Cox purchased a new stake in shares of Harley-Davidson during the fourth quarter worth about $ 517,798,000. Independent Franchise Partners LLP increased its position in Harley-Davidson by 1.5% in the third quarter. Independent Franchise Partners LLP now owns 8,745,188 shares of the company’s stock worth $ 459,909,000 after buying an additional 127,052 shares in the last quarter. State Street Corp increased its position in Harley-Davidson by 1.1% in the fourth quarter. State Street Corp now owns 7,983,530 shares of the company’s stock worth $ 465,771,000 after buying an additional 89,330 shares in the last quarter. BlackRock Fund Advisors increased its position in Harley-Davidson by 2.2% in the third quarter. BlackRock Fund Advisors now owns 2,857,606 shares of the company’s stock worth $ 150,281,000 after buying an additional 60,156 shares in the last quarter. Finally, Kiltearn Partners LLP increased its position in Harley-Davidson by 7.4% in the fourth quarter. Kiltearn Partners LLP now owns 2,658,900 shares of the company’s stock worth $ 155,120,000 after buying an additional 183,300 shares in the last quarter. 89.54% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson (NYSE:HOG) traded down 0.50% during midday trading on Monday, hitting $ 59.40. 5,000,915 shares of the stock were exchanged. Harley-Davidson has a 1-year low of $ 41.63 and a 1-year high of $ 63.40. The firm’s 50-day moving average price is $ 60.00 and its 200 day moving average price is $ 57.88.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, January 31st. The company reported $ 0.27 earnings per share (EPS) for the quarter, missing the Zacks’ consensus estimate of $ 0.31 by $ 0.04. Harley-Davidson had a return on equity of 35.38% and a net margin of 13.13%. The firm earned $ 1.11 billion during the quarter, compared to the consensus estimate of $ 972.47 million. During the same period in the previous year, the company posted $ 0.22 earnings per share. The company’s revenue for the quarter was down 7.4% on a year-over-year basis. Equities research analysts predict that Harley-Davidson will post $ 3.85 EPS for the current year.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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