Harley-Davidson (HOG) Receiving Somewhat Positive Press Coverage, Study Finds

News articles about Harley-Davidson (NYSE:HOG) have trended somewhat positive this week, according to AlphaOne. AlphaOne, a unit of Accern, identifies negative and positive press coverage by analyzing more than 20 million news and blog sources. AlphaOne ranks coverage of public companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Harley-Davidson earned a media sentiment score of 0.14 on AlphaOne’s scale. AlphaOne also gave media stories about the company an impact score of 64 out of 100, meaning that recent press coverage is somewhat likely to have an impact on the stock’s share price in the immediate future.

Here are some of the media headlines that may have effected AlphaOne’s analysis:

HOG has been the topic of a number of analyst reports. Stifel Nicolaus reaffirmed a “hold” rating and set a $ 63.00 target price (up previously from $ 58.00) on shares of Harley-Davidson in a report on Friday, April 14th. Tigress Financial reaffirmed a “buy” rating on shares of Harley-Davidson in a report on Friday, March 17th. Deutsche Bank AG reaffirmed a “hold” rating and set a $ 50.00 target price (down previously from $ 52.00) on shares of Harley-Davidson in a report on Thursday, April 20th. Goldman Sachs Group Inc reaffirmed a “neutral” rating and set a $ 54.00 target price on shares of Harley-Davidson in a report on Tuesday, April 18th. Finally, Longbow Research raised shares of Harley-Davidson from an “underperform” rating to a “neutral” rating in a report on Wednesday, March 15th. One investment analyst has rated the stock with a sell rating, seventeen have assigned a hold rating and six have assigned a buy rating to the company. The stock presently has an average rating of “Hold” and a consensus target price of $ 56.12.

Shares of Harley-Davidson (NYSE:HOG) traded down 0.27% during midday trading on Friday, hitting $ 52.62. 2,321,412 shares of the stock were exchanged. The company has a market capitalization of $ 9.26 billion, a P/E ratio of 15.00 and a beta of 0.88. Harley-Davidson has a 1-year low of $ 41.63 and a 1-year high of $ 63.40. The firm has a 50-day moving average of $ 57.32 and a 200-day moving average of $ 58.46.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings results on Tuesday, April 18th. The company reported $ 1.05 earnings per share for the quarter, topping the consensus estimate of $ 1.02 by $ 0.03. Harley-Davidson had a net margin of 13.13% and a return on equity of 35.38%. The company had revenue of $ 1.33 billion for the quarter, compared to analysts’ expectations of $ 1.35 billion. During the same quarter in the previous year, the business posted $ 1.36 earnings per share. Harley-Davidson’s quarterly revenue was down 15.7% on a year-over-year basis. On average, equities analysts expect that Harley-Davidson will post $ 3.76 EPS for the current year.

The firm also recently declared a quarterly dividend, which will be paid on Friday, June 9th. Investors of record on Thursday, May 25th will be given a $ 0.365 dividend. This represents a $ 1.46 annualized dividend and a yield of 2.77%. The ex-dividend date is Tuesday, May 23rd. Harley-Davidson’s dividend payout ratio is presently 38.22%.

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About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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