Press coverage about Harley-Davidson (NYSE:HOG) has been trending somewhat negative this week, Alpha One Sentiment Analysis reports. The research firm, a division of Accern, ranks the sentiment of press coverage by reviewing more than twenty million news and blog sources. Alpha One ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. Harley-Davidson earned a news impact score of -0.06 on Alpha One’s scale. Alpha One also assigned news articles about the company an impact score of 87 out of 100, meaning that recent press coverage is very likely to have an impact on the stock’s share price in the next several days.
Here are some of the news articles that may have effected Alpha One Sentiment Analysis’s rankings:
Harley-Davidson (NYSE:HOG) traded down 0.51% on Wednesday, reaching $ 56.62. The company had a trading volume of 1,448,729 shares. The stock has a market capitalization of $ 9.88 billion, a P/E ratio of 14.78 and a beta of 0.88. The stock’s 50-day moving average price is $ 60.14 and its 200-day moving average price is $ 58.09. Harley-Davidson has a 12-month low of $ 41.63 and a 12-month high of $ 63.40. Harley-Davidson also saw some unusual options trading on Monday. Investors acquired 4,888 put options on the company. This is an increase of 482% compared to the typical daily volume of 840 put options.
Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, April 18th. The company reported $ 1.05 earnings per share for the quarter, beating the Zacks’ consensus estimate of $ 1.02 by $ 0.03. The company had revenue of $ 1.33 billion for the quarter, compared to analysts’ expectations of $ 1.35 billion. Harley-Davidson had a return on equity of 35.38% and a net margin of 13.13%. Harley-Davidson’s revenue for the quarter was down 15.7% compared to the same quarter last year. During the same period last year, the firm posted $ 1.36 EPS. On average, equities research analysts anticipate that Harley-Davidson will post $ 3.85 EPS for the current fiscal year.
HOG has been the subject of a number of research analyst reports. Zacks Investment Research cut shares of Harley-Davidson from a “hold” rating to a “sell” rating in a research report on Wednesday, December 21st. Tigress Financial reaffirmed a “buy” rating on shares of Harley-Davidson in a research report on Friday, March 17th. Longbow Research raised shares of Harley-Davidson from an “underperform” rating to a “neutral” rating in a research report on Wednesday, March 15th. Stifel Nicolaus reaffirmed a “hold” rating and set a $ 63.00 price objective (up from $ 58.00) on shares of Harley-Davidson in a research report on Friday, April 14th. Finally, Morgan Stanley reaffirmed an “overweight” rating and set a $ 59.00 price objective (down from $ 61.00) on shares of Harley-Davidson in a research report on Wednesday, February 1st. Two equities research analysts have rated the stock with a sell rating, seventeen have given a hold rating and six have issued a buy rating to the company’s stock. The company has a consensus rating of “Hold” and an average price target of $ 56.12.
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In other Harley-Davidson news, VP Joanne M. Bischmann sold 911 shares of Harley-Davidson stock in a transaction that occurred on Tuesday, February 7th. The stock was sold at an average price of $ 57.00, for a total value of $ 51,927.00. Following the transaction, the vice president now directly owns 2,195 shares of the company’s stock, valued at approximately $ 125,115. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, SVP Michelle Kumbier sold 3,049 shares of Harley-Davidson stock in a transaction that occurred on Monday, February 6th. The stock was sold at an average price of $ 56.56, for a total value of $ 172,451.44. The disclosure for this sale can be found here. Insiders sold a total of 103,960 shares of company stock worth $ 5,912,378 over the last ninety days. Insiders own 0.99% of the company’s stock.
Harley-Davidson Company Profile
Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.
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