Harley-Davidson (HOG) Earns Media Impact Score of 0.20

News headlines about Harley-Davidson (NYSE:HOG) have been trending somewhat positive on Thursday, AlphaOne Sentiment reports. The research firm, a division of Accern, ranks the sentiment of news coverage by monitoring more than twenty million news and blog sources in real time. AlphaOne ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. Harley-Davidson earned a news impact score of 0.20 on AlphaOne’s scale. AlphaOne also gave media stories about Harley-Davidson an impact score of 63 out of 100, meaning that recent news coverage is somewhat likely to have an effect on the stock’s share price in the next few days.

Here are some of the media stories that may have impacted Alpha One Sentiment’s analysis:

Several brokerages recently issued reports on HOG. Royal Bank of Canada raised their target price on Harley-Davidson from $ 58.00 to $ 60.00 and gave the stock a “sector perform” rating in a research report on Wednesday. Citigroup Inc lowered their price objective on Harley-Davidson from $ 73.00 to $ 68.00 and set a “buy” rating for the company in a research report on Monday, March 6th. Argus reissued a “hold” rating on shares of Harley-Davidson in a research report on Friday, February 3rd. Barclays PLC reissued an “underweight” rating and issued a $ 53.00 price objective (up from $ 45.00) on shares of Harley-Davidson in a research report on Wednesday, February 1st. Finally, Wedbush lifted their price objective on Harley-Davidson from $ 53.00 to $ 55.00 and gave the stock a “neutral” rating in a research report on Monday. Two investment analysts have rated the stock with a sell rating, sixteen have assigned a hold rating and six have assigned a buy rating to the company. Harley-Davidson has an average rating of “Hold” and an average price target of $ 55.65.

Harley-Davidson (NYSE:HOG) traded up 1.37% during trading on Thursday, reaching $ 60.84. The company’s stock had a trading volume of 1,630,197 shares. The firm has a market cap of $ 10.62 billion, a PE ratio of 15.89 and a beta of 0.88. The company has a 50-day moving average of $ 59.40 and a 200 day moving average of $ 57.52. Harley-Davidson has a one year low of $ 41.63 and a one year high of $ 63.40.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, January 31st. The company reported $ 0.27 EPS for the quarter, missing the consensus estimate of $ 0.31 by $ 0.04. The firm had revenue of $ 1.11 billion for the quarter, compared to the consensus estimate of $ 972.47 million. Harley-Davidson had a net margin of 13.13% and a return on equity of 35.38%. The business’s revenue was down 7.4% on a year-over-year basis. During the same period last year, the company posted $ 0.22 earnings per share. Analysts expect that Harley-Davidson will post $ 3.85 EPS for the current fiscal year.

In other news, VP Joanne M. Bischmann sold 911 shares of the company’s stock in a transaction dated Tuesday, February 7th. The shares were sold at an average price of $ 57.00, for a total transaction of $ 51,927.00. Following the completion of the transaction, the vice president now directly owns 2,195 shares of the company’s stock, valued at $ 125,115. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, Director Donald A. James sold 100,000 shares of the company’s stock in a transaction dated Friday, February 10th. The shares were sold at an average price of $ 56.88, for a total transaction of $ 5,688,000.00. Following the transaction, the director now directly owns 5,523 shares of the company’s stock, valued at $ 314,148.24. The disclosure for this sale can be found here. Over the last ninety days, insiders have sold 103,960 shares of company stock valued at $ 5,912,378. Insiders own 0.99% of the company’s stock.

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Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

5 Day Chart for NYSE:HOG

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Craig Ballantyne

I love anything to do with Harley Davidson and have two beautiful children and a beautiful partner. In my spare time i like building websites and love anything to do with the internet.

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