Motorcycle manufacturers partner with a variety of companies to promote their bikes. Harley-Davidson is teaming up with Sailor Jerry Spiced Rum in a unique and creative fashion.
Actually, the two companies have much in common. Sailor Jerry Spiced Rum was created to honor the father of American old school tattooing, Norman “Sailor Jerry” Collins. Regardless of what they ride, bikers tend to sport a selection of tattoos and of course there’s the whole alcohol connection. We should make the obligatory statement that it’s simply not cool to drink and ride.
The two companies have come together for a multi-year partnership and to commemorate the kick-off, Sailor Jerry Spiced Rum will be unveiling a series of twenty-two customized Harley-Davidson motorcycles designed by high profile artists and visionaries from around the United States including Harley-Davidson’s own Styling Team, at a celebration this spring.
The series of customized motorcycles will be created by acclaimed artists from around the country, which include a range of innovators with backgrounds in tattoo design, mural paintings, street art and automotive design. Acclaimed tattoo artists Jonathan Valena aka JonBoy, Oliver Peck, and Megan Woznicki aka Megan Massacre have designed a selection of bikes as well as popular Miami-based muralists, Alexander Mijares, celebrated automotive designer, Michael “BuckWild” Ramirez and artist L’Amour Supreme.
Each artist was tasked with interpreting the infamous flash art style of Norman “Sailor Jerry” Collins into their unique motorcycle design. Members of the Harley-Davidson Styling Team round out the group of artists and use their deep knowledge of Harley-Davidson history to inspire their unique designs.
For those unfamiliar with the famous tattoo artist at the heart of the upcoming inspiration, after serving in the U.S. Navy during WWII, Norman Collins dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu. Collins’ shop became the must-stop destination for sailors on their shore-leave. His unique flash-art style started a movement that still inspires artists today.
The motorcycles will be unveiled in a celebration at the Harley-Davidson Museum in Milwaukee on May 2, 2017 and include exciting festivities for all attendees. Following the celebrations, the motorcycles take to the open road, stopping at various locations all around the United States over the summer at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, at the Harley-Davidson Museum and more.
“Between our shared American roots, values and traditions, collaborating with Harley-Davidson is an exciting and natural fit,” said Sailor Jerry Spiced Rum Senior Brand Manager Josh Hayes. “Harley-Davidson shares Sailor Jerry’s genuine Americana values for freedom and living outside the lines. With Harley-Davidson, we look forward to a long partnership that celebrates our shared brand beliefs.”
Bikers who like what they see as well as fans of Sailor Jerry Spiced Rum will have a chance to win a motorcycle through a sweepstakes program kicking off on May 15, 2017 with a total of twenty-two total bikes available to win.
Aside from the new partnership coming to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country, riders can expect to see some special events leading up to Harley-Davidson’s 115th Anniversary in 2018.
Three Harley-Davidson models will be used as the palate for the custom work;
Harley-Davidson Forty-Eight: With its bulldog stance, fat front tire and narrow profile, the Forty-Eight exudes bare-boned attitude. A new seat, mag wheels, and wider 49mm forks and adjustable rear suspension provide an even more muscular, comfortable ride. The iconic 2.1 gallon peanut tank sports ’70s inspired graphics and floating brake rotors and blacked out slotted exhaust add to the fresh new look.
Harley-Davidson Iron 883: Bare-knuckle minimalism and garage-built style featuring bullet design detailing, straight cut mufflers, a low drag-style handlebar, front fork gaiters, chopped rear fender and a solo tuck and roll seat. All new adjustable rear shocks and front cartridge forks provide stability and comfort. The Iron 883 is a nimble urban machine that kicks asphalt.
Harley-Davidson Roadster: With a profile reminiscent of racing Sportster motorcycles from the 1950s and 1960s, Roadster joins Harley’s Dark Custom lineup with a minimalist design inspired by classic models and current trends in stripped-down custom bikes. A rider’s bike, the Harley-Davidson Roadster boasts premium suspension components and a balanced, athletic stance that connects the rider to the road.
“Sailor Jerry Spiced Rum and Harley-Davidson are all about freedom of expression and customization, whether that is expressed by a Norman Collins tattoo or a bike,” said Scott Beck, Harley-Davidson Director of Marketing. “We are struck by the natural ties Sailor Jerry has to the motorcycle culture.”